The Roto-Hybrid team have returned from speaking at the recent 2018 Gravure Global Summit ‘Opening the Door to Opportunity’ in Clearwater, Florida USA.

In addition to an update on the Hybrid Cylinder and chrome replacement cylinder coating technology, other sessions covered topics from Managing and Exceeding Brand Owner Expectations, Ink Management, the Gravure Education Foundation, Lifting Sales with Data-Driven Packaging, the use of chrome in the Americas, an update from George Battrick of the ERA and an EPA Legislation Update plus the Transformative Breakthrough Update from Professor Robert Eller  in which he delivered an update on the opportunity to gain market share for Gravure and what steps may be required to realize that goal.

Bob Eller is an Endowed Professor in the School of Media Sciences and he teaches the school’s Printing Technology and Packaging Printing courses and has research interests including the Future of Gravure, Conventional and Digital Printing Technologies, Image Preference,  and Package Print-ing.  He chairs the Operations Committee for the School of Media Sciences and before coming to RIT, Bob was an ExxonMobil Executive with responsibility for creating corporate alliances and step-out new businesses in the area of Packaging.

It the Transformative Breakthrough Update from Professor Robert Eller he poses that gravure can gain market share and close the reimaging cost gap with Flexo by commercialising the required technologies (resizable cylinders and chrome-less engraving), and establishing a robust infrastructure to support them.

The Gravure Association of the Americas, is a trade association formed as the result of the merger between the Packaging and Label Gravure Association Global (PLGA Global) and the Gravure Association of America (GAA with the intent to create value and opportunities through interactive communication, training, education and promotion of the Gravure printing process.

Technology Trials

Throughout 2018 RotoHybrid will be conducting a series of technology trials with a wider group of parties interested in using the RotoHybrid process, namely a system whereby a polymer based build up gravure cylinder and a chrome free cylinder coating are combined in a streamlined, cost effective process that is both technically and environmentally superior to existing gravure cylinder processes.

To participate in a technology trial please email technology@rotohybrid.com for more details